Prakruthi seeks to address the issues posed by the increasing role of businesses in India, by positioning itself between market forces and societal expectations, particularly the social, economic and environmental challenges to deliver long-term value for all stakeholders.
A dedicated unit on Corporate Social Responsibility [CSR] issues strives to promote:

+ Responsible practices in the business processes across their value chains, based on the understanding of the impact businesses have on marginalized and vulnerable sections of the people for sustainable development and poverty alleviation.
+ The capacity of vulnerable and marginalised stakeholders in order to engage themselves meaningfully with businesses and markets under the CSR framework.

In pursuing these goals, Prakruthi works with companies in select sectors to develop sustainability strategies; seeks to promote corporate responsibility frameworks and tools for Small and Medium Enterprises [SME], and conducts non-financial risk assessments for managing their supply chains and external stakeholder engagements in a sustainable manner.
Prakruthi also plays a crucial role in enhancing the capacity of civil society organizations [CSOs] for developing, monitoring and implementing the various codes of conduct and standards, developing capacities of small producers, and providing them with technical support to integrate them into the supply chain for fairer terms of trade and market access.

Research: Prakruthi also generates knowledge materials related to CSR in the form of research studies, reports, pamphlets and so on committed to developing practical, effective solutions for environmental, social and economic challenges, and possesses a unique understanding and approach to support businesses and communities in their transition to sustainability.

CSR Services that Prakruthi provides to companies: Prakruthi provides support to companies in developing sustainable supply chains by assisting them with strategizing and evolving CSR strategies we also provide training to build competencies and capacities for CSR initiatives with opportunities for volunteering of company staff on CSR initiatives, also through Strategic review and assessment of corporate community investment to Organizations