Countries  I  India

In India, Prakruthi seeks to promote responsible practices across different value chains, based on the understanding of the role businesses can play in sustainable development and poverty alleviation. Prakruthi has been actively working on CSR issues across the value chains of coffee, tea, sugarcane, cotton and garment sectors. Prakruthi enables marginalised stakeholders to engage meaningfully with businesses, creating new opportunities and access to markets.

Intervention strategy

Prakruthi’s intervention domains are broad and diverse. Interventions consider aspects of ecological/organic and sustainable production, improved social and economic labour conditions for workers in plantations and industries, increased income from agricultural production and fair market conditions, along the value chain. In some cases Prakruthi promotes bottom-up processes from the grass roots towards CSR, in other cases Prakruthi cooperates in CSR initiatives that are initiated by the (western) market side. In all cases Prakruthi endeavors for more than only minimum income conditions and aims at creating an environment that allows improved living-conditions of the main target groups; income, education, health, social status, gender equity and perspectives for the future.

 
Prakruthi’s three-step intervention strategy:
  • Technical support to enhance capacities of the target groups.
  • Developing collective approach towards sustainability through networking and collaborations with other stakeholders.
  • Influencing policy to help bring about better balance of power for the disadvantaged
 
Business support

Prakruthi cooperates with companies to develop sustainability strategies. It seeks to promote CSR frameworks and develop tools to involve Small and Medium Enterprises (SMEs) in its sustainable value chain projects. Prakruthi provides support to companies in designing long-term sustainable supply chain transformation strategies.

 
CSO support

Prakruthi plays a crucial role in enhancing the capacity of civil society organizations (CSOs) for developing, monitoring and implementing the various codes of conduct and standards systems adopted by businesses. Furthermore, Prakruthi is developing the capacity of smallholder farmers, improving their position in the supply chain with fairer terms of trade and market access.  


 
 
 
 
Bhagawanth Rao, 14, whose parents Soyam
Lachu and Lachu Bai cultivate about 20 acres of
dry land in Adilabad District,
 
   
 
 
 
 
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