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Prakruthi is working with eight civil society organisations in Afghanistan to encourage corporate social responsibility (CSR) activities in partnership with business. In Afghanistan CSR is understood as a form of philanthropy: giving back to the community in whether it is through funding, volunteering or any kind of donation. Prakruthi is convinced that CSR relates to the actual business operations of companies: how do those operations impact on people and the environment? In its network and training program Prakruthi is cooperating with different Afghan NGOs to shift one-time philanthropic donations into a focused CSR program that can be a good first step for companies to develop a comprehensive approach to social responsibility.
 
 

Learnings from the CSR Network meeting in Delhi, India, December 2010

  • Mrs. Suliman: “I also learned that in the market, companies strive for a unique selling point that can separate them from the competition in the minds of consumers. CSR can play a role in building customer loyalty based on distinctive ethical values.”

 

  • Mr. Safi: Prior to going to the meeting in India, I had very little knowledge about CSR. I was taking it only as the will of a company, to donate money on social projects. Whereas now, after the CSR session, I know that companies are indeed bound socially and ethically to deliver some services to their societies in return of what they receive from them.”

 

  • Mr. Ahmad: “I learned how the civil society sector can encourage corporations in Afghanistan to be a social responsible company. A CSR strategy should be developed by the civil society organisations in coordination with the business sector.”

 


 
 
 
 
Bhagawanth Rao, 14, whose parents Soyam
Lachu and Lachu Bai cultivate about 20 acres of
dry land in Adilabad District,
 
   
 
 
 
 
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