The program ‘CSR in South Asia’ seeks to encourage businesses in South Asia to follow responsible business practices and become accountable for the impact of their interventions on society and the environment, thereby promoting sustainability of their supply chain. By orienting NGOs in South Asia on common CSR issues and simultaneously work on complex supply chain improvement projects on the ground, Prakruthi seeks to share its Indian experience and promote its CSR intervention strategy in the region.
Currently Prakruthi is active in Bangladesh, Pakistan and Afghanistan. In Bangladesh, Prakruthi identified local partners to improve the social and environmental situation in the garment and tea sector. In close cooperation with civil society and research organisations, Prakruthi is developing a step-by-step approach to address CSR in Pakistan and Afghanistan. In 2011, these activities will result in a CSR action plan and intervention strategy, by country and sector.
Growing public concern over the social and environmental impacts of production processes has prompted responses from mainstream traders, multinationals, retailers and finance institutions. In recent years, a range of similar initiatives programs and systems have been developed to deal with specific pieces of the sustainability puzzle.
These CSR approaches vary in ambition, social and environmental impact, and political and technical feasibility. Cooperation between producers, NGOs, governments, traders, processors and manufacturers is necessary for these initiatives to realize their full potential and improve social and environmental conditions at the end of the value chains.
Best practices and strategies have to be shared to inspire the stakeholders to commit themselves to work on practical solutions on the producers’ side as well as the consumers’ side of the value chain. The main goal of Prakruthi’s international CSR cooperation program is to make companies more responsible and accountable for economic, social and environmental sustainability across the value chain. Prakruthi aims to achieve this by:
Technical support in addressing poverty and inequality through trade,
Collaborating in and networking for developing collective approaches to sustainability,
Policy influencing for facilitating access to sustainable markets,
Empowering vulnerable stakeholders, especially women and youth,
Creating awareness on climate change and environmental safety.