Programmes  I  Tea  I  WAM

Prakruthi is supporting the Wayanad Agro Movement (WAM) in reaching sustainable growth. The movement consists of 500 farmers who are shareholders of the WAM Tea Bought Leaf Factory. In 2010, phase one of project has been finished, resulting in over 400 certified Utz farmers and the world’s first Utz Certified Tea BLT factory. Since then there has been a focus on taking corrective actions on the existing non-compliances and creating longer term sustainability of the project.

 

 
Objectives
  • To continue and support the Internal Control System (ICS) management of 426 farms and the BLT factory.
  • The development of a sound business plan to expand and explore the domestic market for sustainable WAM tea.
  • To initiate a factory improvement plan, to improve the tea quality and enable access to quality markets.
 
Strategy

Recent observation shows that farmers and factory workers need more training about the implementation of the Utz Certified tea standards and to make the ICS more effective. Another major issue is the marketing side of the business. The factory management is struggling to sell the tea as Utz Certified tea, and consequently it affects the payment to the farmers, workers and effective management of the firm. Apart from touching the training and marketing aspect, supporting the factory to improve the overall management and business policy will be essential for future sustainability and growth.

 
Results
  • Four new tea leaf collection centres are operational in the project area.
  • Introduction of Internal Control System and Good Agricultural Practices in tea production at farm level.
  • The WAM Tea BLT factory and 426 of its supplying shareholders, have become UTZ Certified tea suppliers. 

 


 
 
 
 
Bhagawanth Rao, 14, whose parents Soyam
Lachu and Lachu Bai cultivate about 20 acres of
dry land in Adilabad District,
 
   
 
 
 
 
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