All, irrespective of barriers and abilities, deciding for themselves with free and holistic life experience, fully aware of their rights and duties, in an enabling environment synergizing human and natural resources with active participation of all stakeholders.

To facilitate a situation where the people in difficult circumstances get all the opportunities and protection to grow into real human beings, through prudent use of technology and timely market interventions.

It envisages a society where the economic and social divide created by a non-egalitarian system is minimized. In attempting to do this, Prakruthi works with the poor and the marginalized in various sectors of global economy such as plantation workers, small and marginal farmers, women, youth and children. We have adopted the strategy of linking the corporate world and communities of people in trying to achieve our stated mission.

Naturally, the spotlight of our attention is trained on the feeble, the hungry, the disempowered, and the downtrodden, those who most need society’s intervention: plantation workers, marginal farmers, women, youth and children. In doing this, our strategy has been to harness the formidable power of people and businesses in today’s world, to link corporations to the community by inspiring them with the ideals of Corporate Social Responsibility, and how such responsibility is in fact the only sustainable model for the longer term both for businesses and for the future of Planet Earth. When Prakruthi opened its doors in1991, its focus was on youth and children. Since then, we have broadened our scope and, in tune with the Zeitgeist, now actively promote social responsibility in corporations and in communities. The new millennium has ushered in a new world, and a new India in which the mantras of liberalization, privatization and globalization have overthrown the old order. At this crucial crossroads in our history, it is vital that groups such as ours represent the voice of the poor and the weak and act as the conscience of society, promoting a culture of social responsibility among the corporations whose booming growth and accelerating power is irreversibly transforming the very way we live.